Samrat Ray is a senior researcher in economics and management in a global top 100 university according to QS Ranking in Russia Peter the Great Saint Petersburg Polytechnic University and a Russian government scholar. He has been teaching for the past 12 years spanning Europe, Dubai, India. His research interests are Big Data, Behavioral Economics and Marketing Management. He has published in more than 50 SCOPUS-indexed journals and in reputed publication houses like Sage, Springer, Emerald, Elsevier on latest technologies in marketing management. He has been invited speaker in various global conferences. He has worked in global research labs on psychological marketing and neuroscience in marketing and consumer behaviors.